B2B website checklist and pricing

Foundation

Name, hosting, certificates, and email. Some of this is launch hygiene; some is a registrar or Microsoft/Google bill.

Domain name
Third party
Register or transfer .com / .co.uk (or similar) and point DNS to the live site.
Registrar fee (typically ~£10–£20 / year)
Search and register via /domain-search. We can wire DNS at launch if we host the site.
Hosting
In standard build
Production hosting for the standard marketing site (usually Vercel).
Included in From £4,500
High traffic, extra regions, or a separate staging host are quoted.
SSL / HTTPS
In standard build
Certificate and HTTPS redirect so the padlock shows in the browser.
Included at launch
Professional email (DNS only)
You provide
MX / SPF / DKIM records so Google Workspace or Microsoft 365 mail works with your domain.
You pay Google / Microsoft; DNS pointing included at launch
We do not resell mailboxes.
Staging / preview site
Add-on
A private preview URL for reviews before go-live, or a lasting staging slot.
Preview at launch included; lasting staging from £400/day

Discovery and design

What the site must do, the page list, and the look. Extra brand work beyond the design framework is quoted.

Discovery and brief
In standard build
Goals, audiences, sitemap, and what is in or out of the first release.
Included in From £4,500
Information architecture
In standard build
Page list, nav labels, and how services/contact/about fit together.
Included
UI / design framework
In standard build
Layout, type, colour, and components for the first release — not a full brand-agency identity pack.
Included in From £4,500
New logo, brand book, or illustration suites are quoted separately.
Copywriting
You provide
Page text, CTAs, and service descriptions.
You supply, or we quote
If we write it, that is consultancy — not assumed in the build floor.
Photography and brand assets
You provide
Photos, logo files, icons, and product shots.
You supply, or we quote a shoot

Core website

The pages buyers actually use. Standard build is homepage plus agreed core pages (typically About, Services, Contact). Extra pages are add-ons.

Homepage
In standard build
Offer, proof, primary CTA, and a clear next step for a B2B visitor.
Included
Core pages (About, Services, Contact)
In standard build
The usual B2B set, mobile-responsive, with a working contact route.
Included
Contact / enquiry form
In standard build
Form to email, spam honeypot, and a confirmation message. No fake addresses in stored data.
Included
Extra pages
Add-on
Sectors, locations, legal extras, or extra service landing pages beyond the agreed core set.
From £400 per extra page (guide)
Simple pages may be less; complex ones use the hour/day rate.
Case studies / work
Add-on
Project stories with outcomes. Needs your facts — we do not invent results.
From £400 guide, or included if in the original page list
Blog / insights
Add-on
Index + article template so you can publish updates.
From £1,500 if bundled with the editor, otherwise quoted
Team page
Add-on
People, roles, short bios. Only if you have approved photos and text.
From £50– consultancy, or a page at the extra-page guide
Careers / jobs
Add-on
Roles list or a single hiring page. Not a full ATS.
Quoted

Trust, legal, accessibility

B2B buyers check company details. We can put the pages up; solicitor-approved legal wording is yours unless quoted.

Company identity in footer
In standard build
Legal name, company number, registered office — as you provide them.
Included if you supply the details
Privacy, terms, cookies
In standard build
Pages and nav links. We can use your text or a labelled draft — not legal advice.
Pages included; solicitor review is yours
Cookie / analytics consent
Add-on
A basic notice for launch. A full consent platform (CMP) is extra.
Basic notice included; CMP quoted
Accessibility (WCAG-minded build)
In standard build
Sensible structure, contrast, keyboard use in the components we build. Not a certified audit.
Build practice included; formal audit quoted
Security headers and form hardening
In standard build
HTTPS, basic headers, and anti-spam on public forms.
Included
Deeper security reviews or pen tests are quoted.

Launch and findability

Go-live mechanics and search basics. Ongoing SEO campaigns are not the standard build.

On-page SEO structure
In standard build
Titles, meta, headings, XML sitemap, robots.txt, canonicals.
Included in From £4,500
Analytics and Search Console
In standard build
We connect GA4 / GSC (or equivalent) on accounts you own.
Setup included; you own the accounts
Share images (Open Graph)
In standard build
Default social preview for LinkedIn / WhatsApp / Facebook.
Included if you supply a 1200×630 image (or we use a simple generated card)
Redirects from an old site
Add-on
Map old URLs so links and search listings do not die.
Quoted from £50/hour (size of the old site)
Launch handover
In standard build
How to request changes, where content lives, and who owns DNS/analytics.
Short handover included

Optional growth features

Not assumed in the £4,500 floor. Pick what the sales motion actually needs.

Self-serve content editor
Add-on
You change headlines, services, contact, and blog. Layout stays with us.
Typically £1,500–£2,500 one-off
Client portal
Add-on
Private tasks, invoices, and updates. Provisioned after we approve the client — not a public signup.
Included in website + portal applications; otherwise quoted
On-site assistant
Add-on
Answers from approved site content and can point people to apply / contact.
From £800
Not ChatGPT on your behalf. It only uses approved copy.
Meeting / booking
Add-on
Calendar booking or a scoped appointments flow.
Quoted
CRM or HubSpot / Salesforce hookup
Add-on
Send enquiries into the CRM you already pay for.
Quoted (depends on the CRM)
Newsletter signup
Third party
Form into Mailchimp, Brevo, or similar. You pay that vendor.
Vendor fee + setup quoted
Payments / checkout
Add-on
Stripe (or similar) for deposits or products. Not a full shop by default.
Quoted
Ecommerce / catalogue
Add-on
Products, cart, VAT, shipping. This is not the standard brochure build.
Quoted (above the standard floor)
Extra language
Add-on
Second locale, translated URLs, and a language switch. You supply translations unless we quote writing.
Quoted

After launch

A live site still needs copy changes, backups, and a named person. Unlimited editing is not on the menu.

Website care
Monthly
We apply your approved copy. Capped at 2 hours or 4 tickets per month.
From £99/month — not unlimited
Extra work £50–£125+ / hour. Invoiced monthly; no Stripe checkout for this add-on.
SEO / content retainer
Monthly
Ongoing search work, content calendar, or link campaigns. Not the same as website care.
Quoted — not the £99 care plan
Backups
In standard build
Platform backups on our hosted stack.
Included while we host

Short FAQ

What is actually in the £4,500 standard build?: Discovery, a design framework, homepage plus agreed core pages, contact form, basic SEO structure, analytics hookup, HTTPS hosting at launch, and privacy/terms pages if you supply the wording. Client portal, CMS, extra languages, ecommerce, and unlimited copy updates are not assumed.
Are the add-on prices fixed quotes?: No. Figures are public floors or guides before promo. We confirm a quote after we see the brief. Partner discounts are discretionary and do not transfer to introductions.
Can I tick only the extras I need?: Yes. Use this checklist to choose add-ons, then apply. We will not bolt on ecommerce or a CMS unless you ask.
How does the site assistant use this list?: The chat answers from this same checklist — what is included, typical add-on prices, and when something is third-party or yours to provide. It will send people here rather than invent a package.