Adebayo Odutola
Digital Marketing Executive
CMS · website content · SEO · HTML/CSS · global brand sites · The AA (5 yrs) · hometolive.net (ongoing)
Professional Summary
Digital marketing practitioner with a genuine interest in content, CMS, and search. Five years at The AA (theaa.com) owning live website changes in TeamSite CMS, HTML/CSS/XHTML, and search — the same mix of content rollouts, brand-compliant updates, and technical checking this role needs. Since 2005 I have run marketing and SEO for hometolive.net remotely: multi-site content, on-page SEO, and stakeholder-ready copy. BTEC National Diploma in Business and Finance. Comfortable with Microsoft Office and Outlook. Detail-focused, adaptable, and happy to learn the client’s CMS, translation workflow, and campaign process quickly.
Technical Skills
Digital marketing & content
CMS & websites
Ways of working
Work Experience (Most Recent First)
Director of Front-End Engineering & Marketing
hometolive.NET (home to live ltd)
2005 - Present | Remote
★ Ongoing — SEO, CMS-style content, and multi-site marketing
- Own digital marketing for hometolive.net: on-page SEO, titles, meta, and share-ready content so pages stay visible in search
- Plan and publish content across multiple sites and products, keeping copy consistent with brand and guidelines
- Built and run an SEO generator for campaign flyers — titles, descriptions, keywords, and hosted share pages
- Update website content and layouts using HTML, CSS, and modern CMS-style workflows; check changes before they go live
- Work with stakeholders on copy, UX, and what should ship — then organise the updates and follow them through
- Day-to-day Microsoft Office / Outlook for planning, reviews, and stakeholder comms; proven remote delivery
Frontend Developer — global digital platforms
Samsung Electronics
March 2018 - March 2020 | Staines-upon-Thames, UK
★ Multi-market content and brand sites
- Delivered responsive content and UI for Samsung digital platforms used across markets
- Worked with brand and product stakeholders on consistent presentation and performance
Javascript Developer — CQ5 / AEM CMS
John Lewis
March 2013 | UK
★ Enterprise CMS content components
- Adobe CQ5/AEM CMS: content components, investigations, and implementation for a large retail site
- Supported authors and release-style changes on a governed content platform
Senior Web Developer — CMS, HTML/CSS & live website content
The AA (theaa.com)
April 2001 - December 2005 | Basingstoke, UK
★ 5 years — TeamSite CMS · HTML/CSS · live aa.com content
- Five years on theaa.com: live website content, HTML, CSS, XHTML, and Interwoven TeamSite CMS for a national consumer brand
- Managed site changes through CMS and source control (StarTeam), keeping updates compliant with brand and accessibility guidelines (Bobby/DDA)
- Supported search on aa.com (Apache Lucene) so content remained findable — the same discipline as site-wide SEO support
- Worked through release cycles: check pages after content updates, catch issues, and ship with the wider web team
- Collaborated with marketers, editors, and technical stakeholders of different seniorities on customer-facing pages
Education
BTEC National Diploma in Business and Finance (1991–1993). Maryland Comprehensive Secondary School (1983–1989).
Availability & working pattern
UK right to work. Based in London. Available ASAP, Monday–Friday. Strong remote delivery on hometolive.net (ongoing). Open to a hybrid pattern with Bracknell / Thames Valley days, and happy to discuss a mostly-remote mix if that works for the client.
Full work history
Complete chronological CV (BBC, Samsung, contracts) if a longer history is useful:
https://hometolive.net/cv/full-work-history